Fritz Schlecht I SHL
Winner
Excellent Brands
Interior and Living
Details
The brand refresh project was a comprehensive restart aimed at modernizing the brand's identity, which had grown inconsistently over the years. The primary goal was to create a clear differentiation from competitors while aligning the brand visually and communicatively with current market demands. Key tasks included harmonizing all marketing materials, refining the brand message, and introducing a cohesive design. The focus was on preserving the company’s core values while conveying innovation and modernity. This project strengthened the brand’s identity and increased recognition.
The Jury‘s Statement
Fritz Schlecht represents high-quality, bespoke interior solutions that skillfully combine craftsmanship and modern technology. Through the comprehensive brand refresh, the company successfully translates its core values – individuality, humanity, and reliability – into a harmonious and contemporary brand experience. The clear differentiation from competitors and consistent implementation across all channels make this project an outstanding example of strategic brand work, sustainably enhancing the brand’s recognition and appeal.
