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Excellence

Best of Best

The pinnacle of brand excellence: Honouring projects and campaigns that stand out through innovation, strategic clarity and creative brilliance. Discover the award-winning highlights – the very best of the best of the year.

Excellent Brands

The German Brand Awards honour outstanding brand achievement across two disciplines: Excellent Brands showcases outstanding product and corporate brands within their competitive environments, structured by industry and sector.

Excellent Brands

TDK – Accelerating digital brand transformation for a sustainable future

Since its foundation in 1935, TDK has constantly evolved: From a specialist for magnetic ferrites to the No. 1 brand for compact cassettes to a…

Excellent Brands

Kloster Kitchen

Inspired by traditional knowledge and the needs of modern consumers, Kloster Kitchen has evolved from a single-product brand to a holistic premium…

Excellent Brands

Fusion von zwei klassischen Handwerksbetrieben

Before the merger, the companies Bäcker Haustechnik and Willi Gräf were established craft-providers in the field of heating, plumbing and air…

Excellent Brands

Mubea U-Mobility

Mubea U-Mobility develops innovative mobility solutions for a sustainable world. With a focus on micromobility, we bring advanced products like our…

Excellent Brands

tiptop GROUP – Die Marke, die glänzt!

With over 100 listings in industry directories under the name tiptop, it’s a popular choice among cleaning service providers like us. Yet, our 3800+…

Excellent Brands

E.ON – Revamping an Iconic Brand

E.ON has long outgrown the role of a traditional energy supplier – today, it’s part of a new energy era. Yet the brand is still seen through an…

Excellent Brands

MOD21 represents a sustainable revolution in the construction sector. With modular timber buildings based on the Cradle-to-Cradle principle, the…

Excellent Brands

Firefly is the latest sub-brand of nio inc., an international ev manufacturer known for premium products. After 2.5 years of development, firefly…

Excellence in Brand Strategy and Creation

Excellence in Brand Strategy and Creation recognises the quality of individual branding measures – from strategy and design to campaigns – in a cross-sector comparison.

Excellence in Brand Strategy and Creation

Marken-Neupositionierung von FRIEDRICHS

FRIEDRICHS, founded in 1889, is Germany's oldest premium brand for smoked salmon. As a pioneer, the company imported wild salmon from Alaska as early…

Excellence in Brand Strategy and Creation

The Sennheiser Mirrorbox

‘Brain rot’ describes the mental deterioration from overconsumption of trivial content. How we listen has a huge impact on our mental health. Foundry…

Excellence in Brand Strategy and Creation

VPV High Performance Customer Journey Wiederanlage

CRM with character: Personalization that drives sales. When pension and life insurance policies mature, a new, personalized journey begins for VPV…

Excellence in Brand Strategy and Creation

Gerolsteiners Kampf gegen den Kater auf Wacken 2024

"Between every liter of beer, a Zwischenwasser-Elixir is near!" With this motto, Gerolsteiner sent its mineral master Gerolt and his…

Excellence in Brand Strategy and Creation

E1NE STARKE MARKE FÜR DIE BASALT AG

A STRONG BRAND FOR BASALT AG. 114 sub-projects, more than 50 project participants, and 10 days of shooting and filming. The Basalt AG brand forms the…

Excellence in Brand Strategy and Creation

#MachtOffline mit DERTOUR

With #MachtOffline, DERTOUR turns real time-outs into a viral 9:16 experience: 14 creators disappeared for 7 days without warning - a PR move that…

Excellence in Brand Strategy and Creation

Die Indiana Jones und der Große Kreis Luftschiff Adventure Challenge

This campaign brought the adventure of Indiana Jones and the Great Circle into the real world – with a spectacular airship soaring over historic…

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