Tchibo App
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions and Apps
Details
The Tchibo app translates the brand promise seamlessly into digital: curated themed worlds, personalized recommendations, and recurring touchpoints – from coffee moments to weekly specials – clearly structured and unmistakably on-brand.
The Jury‘s Statement
Within Tchibo’s multichannel model, the app had long been more a point of access than a connecting element. The relaunch reorganises this accumulated complexity and turns mobile use cases into a clearly guided brand experience. Themed worlds, loyalty and services follow a navigation logic that remains legible across channels, while the design system ensures recognisability and accessibility. What defines the project is the link between brand-specific staging and functional clarity, strengthening use, orientation and brand loyalty at the same time.
