MERB – Mittelbadische Entsorgungs- und Recyclingbetriebe
Gold
Excellent Brands
Logistics and Infrastructure
Credits
Company / Customer
Agency / Design
Details
MERB has been one of the most high-performing waste management companies in southwest Germany since 1963. Serving more than three quarters of a million people from over 350,000 households as well as thousands of businesses from industry, trade and skilled crafts, MERB acts as a municipal service provider and daily waste management partner. MERB is an innovation driver in the sector and stands for the necessary paradigm shift towards a circular economy and secondary raw materials economy. This transformation and the sustainable change in public perception from the foundation of all brand activities.
The Jury‘s Statement
Waste often appears in everyday life as residue rather than a resource. The brand work for "MERB" addresses exactly this point and anchors the transition to a circular economy as a clear stance in positioning, language and design. With the Infinity Loop, it develops a device that captures the materials cycle succinctly and provides orientation across digital and analogue touchpoints. Because education, trust and employer communication are all guided by the same brand logic, an infrastructural topic gains social relevance and broad public resonance.
