Evonik
Winner
Excellent Brands
Employer Brand of the Year
Details
Evonik, a global leader in specialty chemicals, partnered with ThirtyThree to redefine its employer brand. The goal was to create a compelling EVP that resonates globally while allowing for regional adaptations, attracting a diverse talent pool. Extensive research led to three key themes: "An impact you can feel and be proud of," "Potential without limits," and "Supported, seen, and heard." The brand promise, "Be Part of Something Special," highlights the unique opportunities at Evonik. The new branding was launched globally through internal events and an explainer film.
The Jury‘s Statement
Evonik, a global leader in specialty chemicals, collaborated with ThirtyThree to create an employer brand that is strategically designed, globally adaptable, and deeply human. With the EVP "Be Part of Something Special," it powerfully highlights the significance of employees and their contributions. The visual and verbal design impresses with its clarity and versatility, while the global rollout, featuring internal events and an explainer film, was executed with precision. A remarkable achievement that sets new standards in depth and execution.
