Adam Hall Group - Rebranding Corporate Brand
Winner
Excellent Brands
Consumer Electronics

Details
As part of its 50th anniversary, the Adam Hall GmbH is presenting a full rebranding of its corporate brand. The new look combines tradition and innovation to emphasise the company's dynamism and forward-looking approach. With a revised logo, a fresh corporate design and a clear brand message, the Adam Hall Group is sending a strong signal of further development. The rebranding reflects the values and vision that have shaped the company for five decades, and creates a basis for the coming years and the future direction of the corporate brand.
The Jury‘s Statement
The Adam Hall Group impresses with a remarkable rebranding that harmoniously combines tradition and forward-thinking. Through a redesigned logo, modern corporate design, and impactful brand messaging, a clear and consistent identity was established that effectively conveys the company's values and vision. This powerful branding project sets new standards in clarity and emotionality, showcasing how brand work can be executed with strategic and creative excellence.