Jansen
Winner
Excellent Brands
Service Brand of the Year
Details
Founded in 1923 and based in Oberriet, Switzerland, Jansen AG develops, manufactures and distributes steel profile systems and geothermal solutions for various sectors of the construction industry. Since 1978, Jansen has been the exclusive Swiss distribution partner of the German company Schüco International KG and distributes its aluminium profile systems for the construction sector. To this day, the Jansen Group is 100% family-owned and employs around 620 people internationally. Jansen AG has locations worldwide. In 2025, Jansen invested in its own powder coating plant, which is the reason for a broad-based campaign.
The Jury‘s Statement
By investing in its own powder coating facility, Jansen uses a distinctive occasion not in technical terms, but as a brand-led opportunity. The broad-based campaign draws on this expansion of in-house capabilities to sharpen service as a binding brand promise: closer to customers’ requirements, clearer in communication, and more unified in its appearance. Design and execution structure a complex B2B context in a language that conveys expertise and provides orientation. This creates a resilient service profile that anchors the brand’s claim in the market in concrete terms.
