Relaunch Corporate Design Schlütersche Mediengruppe
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Credits
Company / Customer
Details
Schlütersche Mediengruppe is one of Germany's leading B2B media groups – with a 279-year history and a broad portfolio. The new brand design translates the strategic guiding idea "Excellence through Connection" into a clear, digitally capable identity: a newly developed brand mark with a distinctive roof element, an expanded colour system with accessible contrasts, and a geometric key visual as a universal design system. The result is a brand that structures complexity, builds trust and drives the mid tier visibly forward.
The Jury‘s Statement
A media group with a long history faced the task of translating its broad portfolio into a contemporary brand form. For Schlütersche, The Digital Architects created a corporate design that clearly defines the guiding idea of connection: with a concise sign, a colour system developed with accessibility in mind, and a geometric key visual as a robust design logic. The relaunch renews the brand not through rupture, but through order, digital usability, and a profile that builds trust through its very structure.
