TDK – Accelerating digital brand transformation for a sustainable future
Best of Best
Excellent Brands
Digital Brand of the Year
Details
Since its foundation in 1935, TDK has constantly evolved: From a specialist for magnetic ferrites to the No. 1 brand for compact cassettes to a leading manufacturer of electronic components. Today, TDK components can be found in many applications, in xEVs as well as in robots, wind turbines, household appliances, medical technology, smart wearables and edge AI devices. TDK pursues a clear digitalization strategy, which also guides TDK marketing and ensures demonstrable brand success. This makes TDK a strong benchmark for digital brand transformation in the B2B sector.
The Jury‘s Statement
TDK, a global leader in electronic components, has achieved an impressive transformation with its digital brand strategy. The project takes a holistic approach, leveraging digital technologies and platforms to create a consistent, global brand presence. The integration of sustainable values into brand communication emphasizes TDK's commitment to combining responsibility and technological leadership. Particularly noteworthy is the balance between global consistency and local adaptability, enabled by revised brand guidelines. The striking focus on sustainability and efficiency reflects a clear alignment with the demands of a digital and environmentally conscious future. This brand transformation excels in its strategic depth and creative precision, setting benchmarks for digital brand management in the B2B sector.
