Website-Relaunch ROTTLER Brillen + Hörgeräte
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
Closeness you can click: Book online first, then enjoy a personal consultation. The website relaunch of ROTTLER Brillen + Hörgeräte puts the user experience at the centre. A clear structure, streamlined navigation paths, and an optimized booking process make finding the right store easier than ever before. More than 135 locations are intelligently connected with users through precise store search, intuitive contact options, and personalized touchpoints. The result is a high-performing platform that delivers a seamless digital customer experience and brings the brand promise “ROTTLER makes people happy – You too” to life in the digital world.
The Jury‘s Statement
Anyone seeking advice on eyewear or hearing support primarily needs orientation online and a simple route to personal contact. The relaunch of ROTTLER consistently places both at the service of user guidance: with a clear information architecture, precise branch search and appointment booking that noticeably simplifies the transition from the first click to in person consultation. This turns the website into a reliable brand touchpoint and closely links the digital entry point with the in store experience.
