Titan – It’s an Attitude.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Titanium in the ear. How a new material is becoming socially acceptable in the hearing acoustics industry. Titanium is a special material per se. When processed into earmolds, it gains additional elegance. It is precisely this elegance that the campaign conveys. With our model, the titanium earmolds reveal their full beauty and become an aesthetic magnet. A target group-specific media mix was developed for the campaign. With refinements, special formats and photo and video shoots, we emphasized the special features of the Titan earmolds and successfully aroused the interest of the targeted acousticians in Germany.
The Jury‘s Statement
AUDIA Akustik has impressively demonstrated with the "Titan – It’s an Attitude." campaign how a technical material can be transformed into an aesthetic message. The precisely designed communication strategy combines technical excellence with emotional appeal, creating a clear and charismatic brand image. The combination of high-quality visual staging, a cross-channel media mix, and cohesive packaging design effectively highlights the unique features of titanium ear molds. This project stands out with its strategic focus, design elegance, and consistent execution.
