uifach mir
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Credits
Company / Customer
Details
Three-stage image campaign focusing on video. The main objectives: to visualize the image change and generational shift in town - from the old-fashioned health resort, towards a modern, yet traditional living space -, to reach new audiences unfamiliar with Oberstaufen or having outdated associations, and to motivate them to come to the destination whether as a guest or an employee The campaign focuses on young people proactively shaping their habitat - between tradition & modernity, preservation & development. The target group is approached using a cross-media advertising concept with a wide reach in relevant markets.
The Jury‘s Statement
The Allgäu community of Oberstaufen demonstrates with "uifach mir" how a strategically planned image campaign can harmoniously unite tradition and modernity. The three-phase video campaign impresses with its authentic portrayal of local life and the consistent inclusion of real protagonists. With a clear message and a cross-media approach, it effectively reaches young target audiences as well as potential guests and employees. This campaign is an outstanding example of combining emotional appeal with sustainable brand work.
