Simon & Partner
Winner
Excellent Brands
Banking and Financial Services
Credits
Company / Customer
Details
From tax bla-bla to tax aha! Simon & Partner is a tax consultancy with 60 years of tradition that has positioned itself at the forefront of its industry through a comprehensive brand relaunch and the implementation of innovative digital solutions. With a new brand positioning, a CI relaunch, an updated employer branding strategy, and a brand experience visible at all touchpoints, the firm establishes itself as a digital pioneer. While new clients now have to apply to the firm, the new brand presence creates an attractive employer brand that attracts talent and successfully counters the shortage of skilled professionals.
The Jury‘s Statement
With a bold step, Simon & Partner redefines itself and sets new benchmarks in a traditional industry. Through its holistic brand strategy, the tax consultancy successfully combines its 60-year tradition with a progressive, digital approach. The new brand identity impresses with a clear, distinctive positioning, a strikingly modern visual language, and well-thought-out communication across all touchpoints. Particularly noteworthy is the impactful employer branding strategy, which not only attracts talent but also strengthens the employer brand. This project is a compelling demonstration of how a brand can be sustainably transformed with strategic precision and stylish design.
