E WIE EINFACH GmbH
Winner
Excellent Brands
Logistics and Infrastructure
Details
‘Fühl ich einfach’: E WIE EINFACH and rising star Kasi are recharging Gen Z's perception of simplicity when it comes to electricity. With a campaign that doesn't just communicate dry facts and benefits – it evokes emotion through music. At its heart is a song developed in collaboration with Kasi, which quickly racked up over 1.4 million streams and became the basis for more than 200 assets. Authentic and maximally focused on the target group. And the target group quickly said: ‘Fühl ich’. And when it comes to electricity from now on: ‘Fühl ich einfach’.
The Jury‘s Statement
Where energy communication often remains tied to tariffs, forms and services that require explanation, E WIE EINFACH starts with how a young target group perceives the category. The campaign "Fühl ich einfach" ("I simply feel it") combines brand positioning, linguistic sensitivity and music culture into a clear narrative of simplicity. With a jointly developed song, a consistent social media logic and broadly relatable content, the brand anchors its promise where access, relevance and trust first emerge.
