Sennheiser - Hear More
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Whether consciously or subconsciously, sound shapes who we are and how we think. Sennheiser's 'Hear More' campaign, crafted by Foundry, addresses the growing issue of ‘brain rot’—mental fatigue caused by excessive digital consumption. The campaign explores the impact of sound on identity and emotional well-being. Featuring a manifesto film and personal stories across various media, it highlights the importance of deliberate listening as an antidote to digital overload, thereby enhancing mental health and deepening emotional connections through immersive audio experiences.
The Jury‘s Statement
Sennheiser has been synonymous with exceptional audio solutions for decades. With the “Hear More” campaign, the brand successfully explores a new, emotional dimension of listening. Through a manifesto film, personal sound stories, and multisensory installations, the transformative impact of sound on mental and emotional health is brought to life in an impressive way. This comprehensive approach combines technical excellence with emotional depth, demonstrating how sound can be communicated as a lasting, identity-shaping element.
