ZF BKK - Rebranding & AI-coded Verbal Identity
Winner
Excellence in Brand Strategy and Creation
Best AI Project of the Year
Credits
Company / Customer
Agency / Design
Details
"BKK ZF & Partner" becomes ZF BKK: the reliable co-pilot in the complex healthcare market. The new design translates this attitude into a clear guidance system, combining the ZF Group's mobility DNA with human warmth. To live this claim efficiently, the verbal identity was coded for AI in a tool-agnostic way. Consequently, all rebranding copy was generated directly "on-brand". Combined with visual templates, the marketing team was empowered to create advertising materials autonomously in day-to-day business using AI. The result: Publication-ready assets in minutes and consistent brand management that leads the way.
The Jury‘s Statement
In the complex healthcare market, this brand long lacked a clear offer of orientation. By focusing on ZF BKK, an accessible co-pilot positioning and a precisely guided design system, the brand presence gains closeness and direction. Particularly relevant in this category is the AI-coded verbal identity: it translates brand language into applicable rules, safeguards texts across formats and enables the team to create day-to-day communications independently and in line with the brand.
