The Sennheiser Mirrorbox
Best of Best
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
‘Brain rot’ describes the mental deterioration from overconsumption of trivial content. How we listen has a huge impact on our mental health. Foundry and Sennheiser designed and launched the Mirrorbox at the Vivid Sydney festival to demonstrate the restorative power of sound through a curated sonic experience. Powered by the Sennheiser Momentum 4 headphones, the Mirrorbox transitioned participants from a state of mental clutter to tranquillity.
The Jury‘s Statement
With the “Mirrorbox,” Sennheiser delivers an outstanding example of seamlessly combining brand identity with experiential design. Presented at the Vivid Sydney Festival, this immersive sound installation highlighted the healing power of sound in a compelling way. Visitors were guided through a personalized audio experience that touched them emotionally while vividly conveying Sennheiser’s core brand values. Strategically, the project stands out for its consistent focus on a highly relevant topic: mental health. In terms of design, the installation impresses with its clean aesthetics and the seamless integration of cutting-edge technology. Its mobile concept allows the brand to reach a broad audience and create a lasting impression. The “Mirrorbox” sets a benchmark for brand experiences that are both meaningful and identity-defining.
