tiptop GROUP – Die Marke, die glänzt!
Best of Best
Excellent Brands
Service Brand of the Year
Details
With over 100 listings in industry directories under the name tiptop, it’s a popular choice among cleaning service providers like us. Yet, our 3800+ employees know: No tiptop is like our tiptop. To step out of the shadows and beyond our reputation as a hidden champion in the cleaning industry, we have transformed our brand identity into a distinctive visual and verbal language. Our new look reflects crystal-clear style, genuine company values, and a spotless commitment to performance. Across print, digital, and social media, we send one unmistakable message: #glänzemituns / #shinewithus
The Jury‘s Statement
The tiptop GROUP impresses with its holistic brand work. With a clear focus on corporate values and a sophisticated visual identity, a brand world has been created that is both authentic and striking. Particularly noteworthy is the strategic linkage of design, communication, and employee engagement. The digital brand portal, cross-media campaign, and well-thought-out internal rollout showcase a consistently cohesive and impactful execution. With its charismatic and recognizable brand architecture, the tiptop GROUP sets new standards in the service industry. This brand project impresses not only with its aesthetic quality but also with its substantial impact on internal culture and external perception.
