MERB – Mittelbadische Entsorgungs- und Recyclingbetriebe
Winner
Excellent Brands
Sustainable Brand of the Year
Credits
Company / Customer
Agency / Design
Details
MERB has been one of the most high-performing waste management companies in southwest Germany since 1963. Serving more than three quarters of a million people from over 350,000 households as well as thousands of businesses from industry, trade and skilled crafts, MERB acts as a municipal service provider and daily waste management partner. MERB is an innovation driver in the sector and stands for the necessary paradigm shift towards a circular economy and secondary raw materials economy. This transformation and the sustainable change in public perception from the foundation of all brand activities.
The Jury‘s Statement
Where waste is often perceived in everyday life as mere residue, MERB starts from its value as a raw material and anchors the shift towards a circular economy at the core of the brand. The infinite loop device gives this ambition a precise visual form, while the website, everyday communication and employer messaging convey this complex topic in a clear and relatable way. The brand presence gains lasting substance by translating education, trust and responsibility into a coherent brand logic.
