making information faster
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Credits
Company / Customer
Details
Creation of a common identity for the group of companies through strong positioning of the unique overall portfolio on the market.
The Jury‘s Statement
Kyocera has successfully transformed itself from a printer manufacturer into a comprehensive provider of information management. With the clear brand promise “making information faster,” the complex breadth of the portfolio is distilled into a concise message. Particularly impressive is the consistent implementation across all relevant channels, from corporate publishing to sponsorship partnerships. This strategically well-thought-out and consistent branding work sustainably strengthens Kyocera's positioning and elevates the project to an outstanding level.
