Kampagne mit Giovanni Zarrella
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
With our expertise, planning and selection, we create kitchens that perfectly reflect our customers' lives. Kitchens that are highly individualized to their needs - kitchens that truly belong to their lives! The campaign therefore focuses clearly and emotionally on the most important USP: kitchens that fit LIFE! Giovanni Zarrella gives the brand a face in the campaign. As a family man, cooking enthusiast, musician and entertainer, he credibly embodies the values of musterhaus küchen.
The Jury‘s Statement
musterhaus küchen represents bespoke kitchen solutions that seamlessly fit into the lives of its customers. The campaign leverages Giovanni Zarrella as a charismatic brand ambassador to create emotional connection and authenticity. His values – familial warmth, passion, and zest for life – resonate powerfully with the brand’s identity. The cross-channel execution impresses with clear messaging and consistent communication, making the brand relatable and trustworthy. A remarkable example of impactful influencer marketing.
