Beurer
Winner
Excellent Brands
Health and Pharmaceuticals
Details
Beurer is synonymous with health and well-being. Today, the family-run company leads the way in several areas of this segment. The assortment offers various products in the categories of health, wellbeing, beauty, personal care, home, fitness and baby. From 2012 on, a growing number of apps and software have been provided that support the product application and help the users to understand the measured values. Beurer is represented worldwide with a workforce of around 1700.
The Jury‘s Statement
Beurer represents health and well-being, emphasizing its leading position across various aspects of everyday life with this brand project. The well-thought-out integration of the Beurer app world enables seamless connectivity between health products and digital applications, offering users personalized and intuitive support. The visual approach is clear and relatable, while the technological implementation impresses with automated processes. This comprehensive approach creates a strong identity that captivates both functionally and emotionally.
