NVM - Deine Verbindung in Mainfranken
Winner
Excellent Brands
Transport and Mobility
Details
On behalf of Nahverkehr Mainfranken (NVM) GmbH, the NVM brand was established as Bavaria's third-largest transport association for around one million inhabitants in the Mainfranken region. The aim and challenge was to create a comprehensive and uniform transport association together with the municipal authorities of seven districts and two independent cities. The entire brand development, from corporate design, digital and analogue campaigns, graphic design to the development of an app that enables digital ticket purchases for the first time, was developed uniformly by offizium/next.
The Jury‘s Statement
The project “NVM – Nahverkehr Mainfranken” created a comprehensive brand identity for Bavaria's third-largest transport association, reflecting the region's identity in a striking way. The combination of a unified corporate design, innovative digital solutions such as a ticket purchase app, and effective customer focus sets new standards for modern and accessible mobility. Its clear and consistent implementation impresses with strategic foresight and sustainable relevance in the field of Transport & Mobility.
