Ein Elektrobeat auf die Nachhaltigkeit: Die EnBW bringt E-Mobilität mit außergewöhnlichem Musikprojekt auf das nächste Level
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
EnBW is paving the way for the mobility transition. Germany's largest fast-charging network, the EnBW HyperNet, makes it easy for people to switch to electric cars. In 2024, EnBW reached a new level with the construction and opening of the fast-charging park near Chemnitz, focusing in particular on the aspect of sustainability. The company aligns its activities in all areas according to the three dimensions of ecology, society and economic efficiency – from charging parks to events that shape the brand image. The latest chapter: NextLevel Currents, the new and CO2-neutral episode together with Places – A Musical Journey.
The Jury‘s Statement
EnBW, as a leading company in sustainable energy, seamlessly combines music, technology, and sustainability into an impressive brand experience with this project. The holistic implementation of the three dimensions of sustainability – ecology, society, and economy – at the EnBW NextLevel charging park sets benchmarks in brand communication. Through its CO2-neutral execution and the inspiring integration of a musical experience, it effectively conveys the message of the mobility transition in a captivating emotional and visual manner. A groundbreaking achievement that redefines brand work.
