Imagekampagne „Wir sind dran.“
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
go.Rheinland's "We're on it." campaign is an unusually open and bold 360° image campaign for public transport in a highly competitive market environment. Instead of covering up problems, the campaign makes responsibility, transparency, and concrete work visible – across out-of-home, digital, and owned/social media. This makes brand management credible, relevant, and regionally effective.
The Jury‘s Statement
In an environment in which public transport is judged primarily by disruption, go.Rheinland takes a consistently different communication approach with "Wir sind dran." ("We're on it."). The campaign addresses pressures openly, links them to concrete responsibility and translates this stance into a precisely coordinated interplay of public presence, digital formats and owned channels. The fact that real people and work processes take centre stage anchors the brand in the region and makes its role understandable.
