Grolman
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Since 1855, the Grolman Group has operated in a market long shaped by efficiency rather than responsibility. The challenge was how a chemical distributor could become a partner in industrial transformation. With “Grow New,” the brand became a strategic compass, framing circularity not as an obligation but as an economic opportunity. The design deliberately breaks with industry clichés: instead of technical distance, vivid EcoScape illustrations visualize change, sustainability, and development. The result is new collaboration models with customers and suppliers, and a clear repositioning from distributor to enabler.
The Jury‘s Statement
Grolman is a long-established company in speciality chemicals distribution. The rebranding strategically anchors the shift from distributor to partner in industrial transformation within the brand and makes circularity accessible as an economic perspective. With the EcoScape illustrations and customer-centred language, the identity visibly moves away from the usual sector codes. Its implementation across digital, spatial and international applications shows the brand as a management tool with everyday relevance.
