SCHÖNES LEBEN Gruppe - Exklusives Service-Wohnen - Wohnen im Alter neu gedacht
Winner
Excellent Brands
Health and Pharmaceuticals
Details
The SCHÖNES LEBEN Group has been creating a home since 2017 for people with high expectations who wish to shape their lives years with style, independence and security. With 6 premium residential communities across Germany, the Group sets new standards in exclusive serviced living, offering a wide range of amenities, well-being experiences, culinary enjoyment and a strong sense of community. A modern design approach and a bold, distinctive brand presence ensure strong recognition. SL Ambulante Pflege complements the concept with compassionate support and security whenever needed. The Group plans strong national and international growth.
The Jury‘s Statement
Where offerings for later life often remain caught between care provision and luxury, SCHÖNES LEBEN Gruppe establishes a clearly positioned lifestyle brand for self-determined living with security in the background. The masterbrand architecture brings together living, care, gastronomy and community in a coherent overall identity. A colour code, a clear design standard and authentic communication featuring real people give this sensitive market segment a precise profile. This creates a brand that conveys closeness, aspiration and orientation at the same time.
