fa
Winner
Excellent Brands
Beauty and Care
Details
No two heads of hair are the same, each has very different characteristics and requirements. And every head wants something different for its hair. We say: different hair types and a variety of hair challenges require their own individual brush – Brushes as individual as you.
The Jury‘s Statement
The brand "fa" impressively combines tradition and modernity. Through a well-thought-out brand strategy that emphasizes sustainability, regionality, and individuality, the brand establishes a clear identity. The "Color Code System" simplifies the selection of suitable brushes and serves as a distinguishing feature in the market. Complemented by a cohesive design and a contemporary digital presence, the project excels through its harmonious blend of functionality, aesthetics, and purpose – perfectly tailored to conscious consumers.
