Borussia VfL 1900 Mönchengladbach
Gold
Excellent Brands
Sports Associations and Sporting Clubs
Credits
Company / Customer
Details
"Children are our future!". A phrase that is often used and should not just be a cliché. For this reason, we have decided to give the rights and concerns of children and young people more visibility and attention during a home match day in the sold-out Borussia-Park (54.000 Spectators) through various communication measures and thematic activities under the motto “Indomitable for children's rights” - especially in awareness of our social and overall social responsibility as the largest club in the Lower Rhine region and in the context of the Bundesliga. #FoalsFamily
The Jury‘s Statement
Borussia Mönchengladbach has impressively demonstrated its social responsibility with its brand project. Under the motto "Unzähmbar für Kinderrechte" (Unstoppable for Children's Rights), a striking and emotional concept was created, placing children's rights at the heart of a home game. The brand's strength was harnessed to powerfully communicate a meaningful social cause. Particularly impressive is the seamless blend of tradition, emotional fan connection, and social commitment. This project sets benchmarks for authentic and relevant brand management in sports.
