FLSK
Winner
Excellent Brands
Kitchen and Household Appliances
Details
The team of FLSK believes a product needs to do more. Therefore, it has to better. It has to improve one's life and create incomparable moments. It has to perfectly combine the highest technology and puristic design. It must be special. Deciding for FLSK means deciding for easy-going enjoyment, appreciative glances and incomparable moments.
The Jury‘s Statement
In the market for everyday stainless steel products, FLSK does not rely on product range breadth, but on a clearly led brand idea: less, because better. This attitude shapes positioning, design and service alike. The purist appearance underlines the claim of long lasting use, while quality control, personalisation and reliable support secure the brand in everyday use. This creates a coherent overall picture for a segment in which function is often communicated, but brand loyalty only emerges through consistency.
