Telekom Flagship Store Düsseldorf
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Architecture and Buildings
Details
The Telekom Store in Düsseldorf blends perfectly into the cityscape thanks to its corner location and window art installations. The iconic design merges architecture and art: swarm-like, mirrored Tom Dixon lights highlight the open spaces. Origami cranes and regional graphics create connections to the Japanese Quarter and the city. The store combines naturalness and sustainability with the "Green Magenta" approach through nature-inspired colours, plants, and natural surfaces. On 400 sqm, the store offers tailor-made experiential spaces with a focus on service and hospitality.
The Jury‘s Statement
The Telekom flagship store in Düsseldorf impressively demonstrates how brand architecture and art can form an expressive symbiosis. The thoughtfully designed space combines iconic elements such as Tom Dixon's swarm-like lights with subtle local references, including origami cranes and regional graphics. The natural design underscores the sustainable “Green Magenta” approach, creating a harmonious atmosphere. With a focus on service and hospitality, the store transforms into a vibrant experiential space that stylishly meets contemporary customer needs.
