Hebamme Isabelle
Winner
Excellent Brands
Health and Pharmaceuticals
Credits
Company / Customer
Agency / Design
Details
Hebamme Isabelle is the digital companion for expectant parents. The brand offers a digital space with empathy and expertise that creates security and support for pregnant women. The shortage of midwives in Germany is palpable. As a ‘midwife in your pocket’, the brand reaches many people and provides much-needed value. Special focus: a strong, user-friendly presence on the website and social media. Birth cards and lovingly designed baby carriers make it part of everyday life. Gentle colours and soft shapes combine lightness, warmth and professional safety. The imagery shows care and closeness - central qualities of midwifery work.
The Jury‘s Statement
Where personal midwifery support is often difficult to access, "Hebamme Isabelle" ("Midwife Isabelle") establishes a brand that makes professional reliability digitally available. The positioning is clearly aligned with the needs of pregnant women and new mothers: understandable information, empathetic communication and everyday guidance. Soft colours, gentle shapes and an approachable visual world provide a coherent framework across the website, social media and analogue applications. The result is a brand presence that does not merely claim trust, but builds it credibly through language, design and contexts of use.
