Küchenblock
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Design
Credits
Company / Customer
Agency / Design
Details
Minimalist kitchen unit made of raw steel with the following features: Wood-burning stove with cook top and oven Recessed flue in the floor Integrated induction cook top Raw steel/hot-rolled steel Integrated wooden drawers
The Jury‘s Statement
Where kitchens often oscillate between technical aesthetics and rustic cliché, Ofenbau David Huber adopts a clearly defined brand stance with "Küchenblock" ("Kitchen Block"). The block combines wood firing, induction and a floor recessed flue extraction system in a product that brings together traditional use and contemporary reduction in a concise form. Hot rolled steel and wood are not used decoratively, but define character and use. This results in a resilient brand image that visibly unites function, material and origin.
