Gold wert.
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
With its employer branding initiative, Exchange AG developed an employer brand that proves rather than promises. Based on employee surveys, Kununu insights and persona work, a clear EVP was defined, centred on security, approachable leadership and appreciation. Instead of buzzwords, Exchange focuses on clarity: transparent compensation, tangible leadership, simple rules and reliable tools. The guiding idea “We are worth gold” translates the company’s DNA authentically into employer communication – internally and externally. The result is a consistent, practical employer brand that strengthens retention and measurably supports recruiting.
The Jury‘s Statement
In a labour market marked by high willingness to change jobs and in a sector that has to actively build trust, Exchange develops an employer brand from its own core rather than from familiar promises. The positioning is based on surveys, platform data and personas, and anchors leadership proximity, transparency and reliable conditions in clear statements. Real employees, a reduced visual language and a central career hub make the brand relevant internally and externally. This approach holds up because communication and lived practice are visibly aligned here.
