minilu’s Wonderland
Winner
Excellence in Brand Strategy and Creation
Brand Efficiency of the Year
Details
minilu’s Wonderland was the highlight of minilu’s 15th anniversary, setting new standards in the dental industry. The event combined professional training, product innovations, and entertainment in an immersive, pink-coloured experience designed for dental assistants and industry professionals. Over 1,000 attendees engaged in hands-on workshops, live demonstrations, and inspiring talks. A meticulously designed brand space made minilu a tangible, relatable experience—an event that not only informed but emotionally resonated and left a lasting impression on the industry.
The Jury‘s Statement
The project "minilu's Wonderland" demonstrates how a brand can achieve lasting impact through a meticulously crafted concept and bold execution. By creating an immersive experience, the minilu brand was not only made emotionally tangible but also professionally strengthened. The combination of hands-on training, inspiring entertainment, and sophisticated design creates an impressive synergy of knowledge transfer and brand loyalty. This project showcases how effective a clear strategic focus and creative approach can be in brand communication.
