bizzlt überall
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
bizzl, as a regional lemonade brand, brings sparkling refreshment to everyday life. The brand supported the successful launch of its high-potential, sugar-free lemonades in trendy 0.33-liter cans in 2024 with a comprehensive 360-degree campaign under the motto "bizzlt überall" (bizzles everywhere). The campaign aimed to modernize the brand perception of bizzl and increase the desirability of its sugar-free lemonades among young target groups – a goal that has been successfully achieved. The campaign effectively supports the brand strategy through top results in imageshift and the successful initiation of numerous trial contacts.
The Jury‘s Statement
bizzl, a regional lemonade brand from Hesse, impressively demonstrates with the “bizzlt überall” (“bizzles everywhere”) campaign how a clear strategy and creative communication can transform brand perception. Through a well-conceived 360° approach that seamlessly connects digital and physical touchpoints, it succeeds in captivating young audiences and emotionally elevating the brand. The launch of the trendy can as a new packaging format sends a strong signal. This project stands out with its stylish execution, positioning the brand as refreshingly modern and relevant.
