BKM
Winner
Excellent Brands
Corporate Brand of the Year
Details
Our project marks a complete rebranding that has redefined the entire brand identity. We developed an innovative, modern design that authentically reflects the core values and vision of the BKM brand. From strategic repositioning to precise brand building – our holistic approach unites creative expression with solid concepts. The result: a future-proof, consistent brand world that excites customers and redefines the competition.
The Jury‘s Statement
The Bausparkasse Mainz has taken a remarkably bold step with its comprehensive rebranding. Through strategic repositioning, a modern brand image was created that impressively places the emotional theme of “feeling at home” at its core. With a harmonious blend of clear design, emotional imagery, and digital accessibility, the brand excels across the board. The sophisticated execution and consistent brand world emphasize the relevance and future viability of this project, setting new benchmarks in brand communication.
