ELLWANGER.GEIGER - Privatbank. Aus Prinzip.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Agency / Design
Details
"CHALLENGE: Ellwanger.Geiger is one of Germany's last “true” private banks. The independent banking house has been firmly established in the market since 1912 – yet market consolidation, competitive pressure, and a demanding client base make it necessary for the brand to reposition itself. TASK: Modernization of the brand, positioning it apart from the competition, rejuvenation of the target group, brand awareness.
SOLUTION: A comprehensive brand relaunch that boldly emphasizes EXPERTISE, ATTITUDE, and SELF-CONFIDENCE, positioning Ellwanger.Geiger as a bank that is solely committed to its customers... and never compromises its values!"
SOLUTION: A comprehensive brand relaunch that boldly emphasizes EXPERTISE, ATTITUDE, and SELF-CONFIDENCE, positioning Ellwanger.Geiger as a bank that is solely committed to its customers... and never compromises its values!"
The Jury‘s Statement
In private banking, tradition alone is no longer enough to create differentiation. The relaunch for ELLWANGER.GEIGER therefore sharpens the brand through a clear stance that precisely defines independence and customer focus. With the claim "Privatbank. Aus Prinzip." ("Private bank. By principle.") and a pointed, channel appropriate approach, the project creates a consistent presence across out of home, social media, moving image, website and digital activation. Its impact stems from translating positioning, visibility and lead generation into a robust communication system.
