DOTLUX GmbH
Winner
Excellent Brands
Brand Innovation of the Year
Details
DOTLUX GmbH is a manufacturer and distributor of LED lighting and accessories. In addition to Germany, we also supply the DACH association (Austria and Switzerland). Founded in 2010, we have established ourselves as a permanent fixture on the German LED market through the continuous development of new product ideas and globally unique innovations. In 2023, we launched an extensive brand relaunch with a new design for print and online, a 3D animated brand ambassador (the DOTluchs) and a relaunch of our website dotlux.com, which was launched in December 2024.
The Jury‘s Statement
DOTLUX, a leading provider of LED lighting, has impressively demonstrated how brand work can be crafted in an evolutionary and sustainable manner with its comprehensive brand relaunch. The use of a 3D-animated brand ambassador, the striking revamp of the corporate design, and the introduction of innovative communication channels create a unique brand identity. Particularly noteworthy is the successful combination of aesthetic precision and strategic clarity, positioning the brand as a forward-looking lighting solution. An excellent example of trailblazing brand work.
