Wagon Branding
Winner
Excellent Brands
Logistics and Infrastructure
Details
Our biggest advertising space is our trains and freight wagons – and with our wagon branding, we make the Rail Cargo Group brand visible. What started as a pixel design on paper now defines our fleet and reflects the diversity of our wagons and applications. But it’s about more than just design – it’s about brand identity: Our branding creates recognition, sets us apart from the competition, and strengthens our image as a leading logistics provider. Highly adaptable, it blends seamlessly with customer and partner logos as well as with nature, accompanying our trains from Europe to Asia – visible, distinctive, and unmistakable.
The Jury‘s Statement
Rail Cargo Group, a leading rail logistics provider in Europe, has created an impressive example of strategic brand management with its “Wagon Branding” project. The design combines clarity and flexibility, transforming trains into striking brand ambassadors rather than mere means of transport. The harmonious design ensures strong recognizability and seamlessly integrates into diverse contexts – from partner logos to natural surroundings. A powerful statement that positions the brand both on the tracks and beyond.
