Telekom Flagship Store Düsseldorf
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
The Telekom Store in Düsseldorf blends perfectly into the cityscape thanks to its corner location and window art installations. The iconic design merges architecture and art: swarm-like, mirrored Tom Dixon lights highlight the open spaces. Origami cranes and regional graphics create connections to the Japanese Quarter and the city. The store combines naturalness and sustainability with the "Green Magenta" approach through nature-inspired colours, plants, and natural surfaces. On 400 sqm, the store offers tailor-made experiential spaces with a focus on service and hospitality.
The Jury‘s Statement
The Telekom Store in Düsseldorf combines distinctive architecture with artistic elements to create a unique experiential space. The swarm-like arrangement of lights and origami art creates an impressive atmosphere that seamlessly integrates design and local context. Natural materials and plants reflect the sustainable “Green Magenta” approach, emphasizing the brand’s values. With thoughtfully designed experiential spaces and a strong focus on service and hospitality, the project sets standards for contemporary brand experiences.
