Vodafone City
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
As the main sponsor of the OMR Festival, it was essential that Vodafone made the most impactful impression. The slogan “Let’s talk” was at the core of the communication concept, reflected through the vibrant, urban architecture of “Vodafone City” across 1,350 m². Zones named Future Plaza, Business Square, Park Lane and Home District provided structure for the two-storey exhibition stand and included space for everything a visitor could expect at the OMR Festival.
The Jury‘s Statement
Vodafone has created an impressive statement for modern brand communication with the “Vodafone City.” The two-story exhibition stand at the OMR Festival 2024 combined urban design with a clear focus on interaction and communication. The various thematic zones provided space for business exchanges, technological experiences, and relaxed entertainment. Particularly striking was the strategic integration of architecture, brand messaging, and visitor experience. Through interactive highlights and a precisely staged brand environment, Vodafone succeeded in creating a memorable and versatile platform that leaves a lasting impression.
