MMS30 – 30 Jahre Telekom MMS
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Credits
Company / Customer
Details
„MMS30” marks the 30th anniversary of Deutsche Telekom MMS and combines brand strategy, corporate culture and a vision for the future within a holistic event concept. At the historic site of its founding, Albrechtsberg Castle in Dresden, the history of MMS was brought to life in an emotive way and thoughtfully projected into the future. Where it all began in 1995, employees, managers and guests became part of an identity-building brand experience that brought MMS’s values, innovative strength and cultural resilience to life in a lasting way – a Magenta Moment with a powerful impact both internally and externally.
The Jury‘s Statement
An anniversary for a grown organisation requires more than looking back. Deutsche Telekom MMS therefore anchors "MMS30" at its historic place of origin and builds from this a brand experience that translates heritage, culture and future perspective into a clearly guided dramaturgy. The combination of year-round internal activation, spatial staging and precisely placed experience formats creates identification far beyond the evening itself. The concept gains lasting force because it does not merely narrate the brand, but anchors it in encounters, atmosphere and shared memory.
