GF (Uponor GmbH) - Innovationsmanagement
Winner
Excellence in Brand Strategy and Creation
Brand Innovation and New Business Models
Credits
Company / Customer
Agency / Design
Details
GF transforms ideas into validated concepts through a clearly structured innovation process. Every phase – from the initial idea to the prototype – is defined and centrally coordinated to test new solutions efficiently and under real world conditions. This approach drives innovations in energy efficient heating and cooling systems, hygienic hot and cold water supply, and noise-reduced wastewater technology. Guided by “Excellence in Flow,” GF develops high quality flow solutions for buildings, industry, and infrastructure, enabling the safe and sustainable transport of water and media worldwide.
The Jury‘s Statement
Where technical expertise is expected, GF adds a brand logic for new business: a clearly managed innovation process turns ideas quickly into testable concepts and anchors development as a reliable part of brand management. Under the guiding principle “Excellence in Flow”, new solutions are not developed in isolation but derived from a shared stance on efficiency, safety and sustainability. Central management ensures speed, relevance to real-world applications, and a coherent line that connects new business fields to the brand in a plausible way.
