The German Design Council is the leading authority on design in Germany. Since its founding in 1953, it has championed design as an economic, cultural and social force. As a thought leader, it fosters dialogue between business, research and design disciplines – with a clear goal: unlocking the potential of design for a sustainable future.
With the launch of the German Design Awards, it set new standards for design excellence in 2012. The German Brand Awards followed in 2016 – celebrating brands that stand out through strategic clarity, creative excellence and sustainable impact. Always in focus: transformation through quality, attitude and vision.
The German Brand Awards recognise outstanding brand strategies, excellent communication and creative execution across all dimensions of contemporary brand management – from corporate design and employer branding to digital brand experiences. It honours brands that provide direction and deliver genuine added value – for the economy, society and culture. The German Brand Awards give these achievements a stage and make them visible – across industries.
The German Brand Awards stand out with three key strengths:
- Recognition – by an independent jury of experts from business, academia and agencies
- Visibility – through a strong platform, high-profile stage and targeted communication
- Relevance – for brand work that creates real impact – internally and externally
The German Design Council connects design with business – strategically, sustainably, impactfully. With over 70 years of expertise and a clear vision for the future.
In 1969, the Federal Award for Good Design (Bundespreis Gute Form) was presented for the first time. Organised by the German Design Council and sponsored by the Federal Ministry for Economic Affairs, the award was created to honour the growing importance of design.
Further Awards and Competitions
Whether it's strong brands, groundbreaking innovations, visionary architecture, or the design talent of tomorrow – the German Design Council honours exceptional achievements. With a wide range of awards and competitions, it makes excellence in design visible and fosters talent, values, and future ideas.
