Shaping The Future Of Rail Infrastructure
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
Under the motto “Shaping The Future Of Rail Infrastructure”, Vossloh developed an international brand campaign - derived from the further developed brand identity. With new design elements, a three-phase campaign with the milestone InnoTrans 2024, the world's leading trade fair for rail technology, and creative elements. The central messages underpin Vossloh's claim to be the world's leading rail infrastructure company, driving the industry's transformation towards holistic solutions. The campaign forms the bracket to bring our unique positioning as a system house for rail infrastructure to life.
The Jury‘s Statement
Vossloh, a global leader in rail infrastructure, has delivered an impressive brand project. The campaign “Shaping the Future of Rail Infrastructure” stands out for its strategically crafted, multi-phase communication that clearly establishes its positioning as an integrated system provider. Particularly noteworthy is the immersive “Future Xperience,” which brings the future of mobility to life through a 360-degree presentation. The seamless blend of digital and physical elements, along with the consistent integration of all business units, creates a memorable brand experience that leaves a lasting impression.
