Brot für die Welt
Gold
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Brot für die Welt, a leading advocate for global justice, has further developed its brand to highlight its stance and commitment to action, whilst reaching new target groups – all whilst maintaining brand recognition. The solution: a carefully refined wordmark, complemented by a flexible, culturally adaptable design system that conveys a younger, dynamic brand personality – open, connected and ready for action. Clear visual principles and the ‘Vibrants’ draw attention to people and issues. The result is a brand identity that provides guidance, inspires action and presents content in an accessible way.
The Jury‘s Statement
An organisation such as Brot für die Welt must articulate its stance in a way that works internationally without losing clarity. This repositioning meets that task while respecting the established wordmark and introducing a visually younger identity. Typography, headline principle, imagery and colour palette form a precise system that steers between information and activation. The Vibrants in particular set accents with a clear function: they direct attention to people and issues and give the brand a clear, resilient order across a wide range of applications.
