Null Hochglanz, 100% Wir - enercity zeigt sich in 800 Geschichten
Gold
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
An uncompromisingly authentic employer branding campaign: real employees instead of glossy images, honest in-sights instead of marketing. Background: By 2035, 50% of the staff will need to be replaced and new skills developed. The goal: Strengthen the employer brand internally and externally, increase identification, and boost applications. The strategy: an employer value proposition with a focus on stability, dynamics, and relevance; employees as ambassadors; and content for a wide range of target groups and channels. The result: applications more than tripled, career page views doubled and by now over 800 volunteer ambassadors.
The Jury‘s Statement
At a time when skills shortages and generational change are shaping the labour market, enercity does not rely on staging but on a clearly anchored employer brand. From the poles of stability, dynamism and relevance, it builds a profile that resonates both internally and externally. Real employees give the communication a face and substance across many touchpoints. The fact that internal activation led to strong voluntary participation and, externally, to markedly greater response makes this brand work especially robust for recruitment.
