Die Energie, die Kärnten vorantreibt
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Let's set course for the energy future! The campaign creates awareness of the positive effects of the energy transition based on the appeals of self-determination, prosperity and quality of life. The aim is to promote positive brand perception, to emotionalize the topic of the energy transition in a positive way and to consolidate Kelag's positioning as a reliable partner.
The Jury‘s Statement
With the campaign "The energy that drives Carinthia forward" ("Die Energie, die Kärnten vorantreibt"), Kelag impressively demonstrates how the energy transition can be communicated emotionally and accessibly. By cleverly linking self-determination, prosperity, and quality of life, it succeeds in positioning renewable energy as an opportunity for a better future. The harmonious visual design and the versatile 360° implementation across paid, owned, and earned media create a memorable brand experience. An outstanding example of strategic brand communication that excels both regionally and thematically.
