7 to 1: 1 Group - 1 Identity: Brand-Relaunch Vogelsang Group
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
For over 100 years, Vogelsang Elektromotoren has been synonymous with top-tier service for electric machinery. In recent years, the family-owned company has experienced steady growth. In 2023, a brand relaunch and rebranding marked a major milestone: seven individual companies were merged into the newly formed Vogelsang Group. Our services spanned from strategic repositioning and the development of a cohesive corporate design to visual storytelling. The result: a holistic, international brand presence with strong brand recognition.
The Jury‘s Statement
The Vogelsang Group, a family-owned company with a long tradition in electric machine services, has achieved a remarkable transformation with its comprehensive brand relaunch. The strategic repositioning unifies seven individual companies under a consistent brand identity, creating clear market differentiation. Particularly striking is the character-strong corporate design featuring the simplified bird logo and the distinctive “lamella” as a design element. The blend of technical precision, human connection, and international focus elevates this project to an impressive level.
